Welcome to YOUR
"Road To A Million"
Membership!
Welcome to your CLUB114 & Inner Circle Members Area with over $9,108 worth of instant value, plus every back issue of the Road To A Million Marketing newsletter!
Attend your SCALE Mastermind Events, follow the success path
and start on your path to your next million online!
We spend literally thousands of dollars each month on tests to figure out the best way to grow & scale online, structure funnels, write copy, and drive traffic to our offers.
Our NEW Road To A Million Membership is a 'behind the scenes' look at what is working NOW. No theory, no fluff, just proven examples that you can model for your business, hand-delivered to your RTM Membership each month!
Road To A Million 5 Step Success Path
Unlock The Secrets Membership Site Tour!
Get The Goods Fast! 👇
Let me give you a quick overview of how we will take you from where you are today to adding our three favorite elements for success.
Here are your 3 goals, and we will do it in 5 steps.
The Goals i.e. YOUR Destination:
✔ Creating residual income
✔ Creating a community to serve and sell to
✔ Monetize social media for lead flow
The 5 Steps or YOUR Journey:
1. Momentum Networking
2. Create Continuity
3. Build Your 7-Figure Community
4. Traffic & Sales
5. Scaling Your Sucess
We will accomplish this by providing you with training, tools, and techniques that we've used to reach our first million online. We call this journey "The Road To A Million," and it includes a 5-Step Success Path.
If you're ready, let's begin!
DO THIS 1st & EVERY month!
RSVP for Your NEXT SCALE EVENT
You are invited to attend our "SCALE Mastermind Event" held the 1st Wednesday of EACH month.
You MUST RSVP EACH Month to be assigned to an Executive Team & Meet with our Traffic Partners!
Road To A Million Newsletter - Digital Vault
"Road to A Million"
Membership!
Let's Get Started!
Don't just consume this content! Pause the Video & DO THE TASK....Those Who Do This WIN!
Keep in mind I am awarding $100k, $500k &
$1 Million-Dollar Networker Awards
at Our LIVE EVENT
Which one do you want?
Keep in mind I am awarding $100k, $500k &
$1 Million-Dollar Networker Awards
at Our LIVE EVENT
Which one do you want?
There are 3 sections to each step: The Overview, The Masterclass, The Behind the Scenes LIVE DEMO
Step 1 Overview: Momentum Networking
In this step, our goal is to create excitement for both you and our followers/soon-to-be-followers. To do this, we will use three steps and our bonus training to help you fill your pipeline by leveraging the network of other members of the Inner Circle and/or CLUB114, whichever you belong to.
Subscriber Tools:
🔥 Name Your Movement
🔥 Name Your Community
🔥 Name Your Newsletter
Networking Tools:
🔥 Create Your Digital Handshake
🔥 Know Your TTN (Top Three Needs)
Step 1: The Masterclass
(Tap Video To Access Training & Blue Button To Get The Cheat Sheet)
Identifying a purpose or cause that resonates with their target audience.
This should be a cause that goes beyond the product itself and addresses a real societal need or problem.
Emphasize the importance of choosing a cause that aligns with their values and passions, as this will help sustain their commitment to the movement.
This should be a cause that goes beyond the product itself and addresses a real societal need or problem.
Emphasize the importance of choosing a cause that aligns with their values and passions, as this will help sustain their commitment to the movement.
How To Run Your FIRST$10k Masterclass with ZERO Ad Spend
Lesson 1: Creating Your Client Community
Learn how to name, your client community & how to "serve at scale." The recipe we use to serve high-ticket clients in just one hour a week!
Learn how to name, your client community & how to "serve at scale." The recipe we use to serve high-ticket clients in just one hour a week!
Lesson 2: ENE Client Onboarding TLC Framework
STRONG ONBOARDING PROCESSES DECREASE REFUNDS!!
Those Are Put Into Immediate Momentum STAY
…those who don’t tend to cancel
Those Are Put Into Immediate Momentum STAY
Lesson 3: Create Your Digital Handshake
Up-level your networking game with a "Digital Handshake!" We use this tool help others make introduction for you with ease!
Lesson 4: Know Your "TTN" (How To Share Your Top 3 Needs When Networking)
One of the biggest mistakes people make when networking is NOT thinking about what connections they need to ask for before attending the Event! Use our TTN Formula to uncover what your Top 3 Asks should be for your business as you take a seat at ANY networking event!
Lesson 5: Optimize & Monetize Your Facebook Profile For Business
Did you hear the NEWS?? Facebook is now paying YOU for your content! Let's get your profile moved into "Professional Mode" so you can get FREE COACHING from Facebook & Get Paid For Your Content!
Step 1: Behind The Scenes LIVE DEMOS
(Tap Video To Access Training & Blue Button To Get The Cheat Sheet)
Nov 8, 2023
Live DEMO working with ChatGPT & 2 Client Programs To Create a Movement, Name The Newsletter & Name The Communities.
Nov 8, 2023
Live DEMO working with ChatGPT & 2 Client Programs To Create a Movement, Name The Newsletter & Name The Communities.
Step 2 Overview: Create Continuity
Step 2: The Masterclass
Step 2: Behind The Scenes - Building Your Membership Program LIVE DEMOS
Live DEMO: Behind The Scenes Buildout of a Low Ticket, Mid Ticket & High Ticket Membership Program
The main thing you need to remember in building out your membership is your 3 levels are ALL ONE PROGRAM...delivered in 3 ways. Don't over work yourself here, set up your offer to scale it. This is how. Enjoy! ...and Thank you Tami G for allowing us to demo on your program!
How Tami Felt About The Live Buildout! Great work Tami!
In this clip Tami shares how she feels about being inside the Inner Circle & what it has done for her business! If you are a CLUB114 Member & want to elevate your experience feel free to book a call with Shelly below & let's discover together what the Inner Circle can do for your business.
Step 3 Overview:
Build Your 7-Figure Community
In this step, we outline how to use Facebook Groups for both the LEAD GEN side of your business as well as CLIENT FULFILMENT. Using this model, you should be able to be meeting with your client for just 1-2 hours/week in a group setting, and meeting with your leads 1 hour a week to move them from stranger to client.
Your 2 Communities:
🔥 Leads Facebook Group
🔥 Client Facebook Group
This system allows you to have a seamless system for a stranger to be nurtured into a client, relieving you of the worries of "following up" - as it is built into your weekly schedule automagically!!
Step 3: The Masterclass - Creating Community
Masterclass: "Creating Community"
Released on January 10, 2024 LIVE at our SCALE Event.
Quickly learn how to:
💰Build Your 7-Figure Community
💰Serve Your 7-Figure Community
💰Grow Your 7-Figure Community
Masterclass: "Creating Community"
Released on January 10, 2024 LIVE at our SCALE Event.
Quickly learn how to:
💰Build Your 7-Figure Community
💰Build Your 7-Figure Community
💰Serve Your 7-Figure Community
💰Grow Your 7-Figure Community
22 Secret FB Group Settings That Made us our FIRST MIL Online!
Inside this training you will get a step by step walk-through (including ChatGpt Prompts) to help you set up your LEADS Facebook Group for Business
22 Secret FB Group Settings That Made us our FIRST MIL Online!
Inside this training you will get a step by step walk-through (including ChatGpt Prompts) to help you set up your LEADS Facebook Group for Business
The Content Snowball Strategy - The RTM Daily Content Strategy - To Spike The Algorithm & Use Email & Social Media in
Tandem
Masterclass: "The Content Snowball Strategy"
Released on February 8, 2024 LIVE at our SCALE Event.
Your 5 Piece Weekly Content Blueprint:
💰The 6 Emails
💰The 2 Texts
💰3 Posts
💰1 Facebook Live
💰The 6 Emails
Masterclass: Launch Your Group!! Dead Group CPR Training
Released on May 1st LIVE at our SCALE Event.
Quickly learn how to:
💰Build Anticipation For Your New Community
💰Release An Announcement
💰Do Your FIRST LIVESTREAM!
Masterclass: Launch Your Group!! Dead Group CPR Training
Released on May 1st LIVE at our SCALE Event.
Quickly learn how to:
💰Build Anticipation For Your New Community
💰Build Anticipation For Your New Community
💰Release An Announcement
💰Do Your FIRST LIVESTREAM!
THE CNR: The Community Nurturing Routine
The Weekly Emails, Texts & Post Templates to FILL Your Weekly Conversion Event
Quickly learn how to:
💰What To Email Your List
💰How To Let New Group Members In
💰How To Tag Your New Group Members
THE CNR: The Community Nurturing Routine
The Weekly Emails, Texts & Post Templates to FILL Your Weekly Conversion Event
Quickly learn how to:
💰What To Email Your List
💰What To Email Your List
💰How To Let New Group Members In
💰How To Tag Your New Group Members
Shelly's TECH STACK: My recommended softwares, community links & what they do
Active Campaign: Email Marketing: I use ActiveCampaign for emails, texting, segmenting clients and leads into different lists. When a prospect buys, they’re automatically moved to the client list. A welcome sequence starts as soon as I approve them in my Facebook Group and add them to the leads list. They can unsubscribe anytime.
💰Sends Mass Emails & Texts
💰Grows with You
💰Very Easy To Use
ClickFunnels: Landing Pages | Membership Sites | Email Marketing | Texting
My recommended softwares, community links & what they do - ClickFunnels can replace BOTH ActiveCampaign if you want ONE TOOL that does it all.
❌NOTICE: I do find ActiveCampaign to be WAY EASIER when it comes to email & text marketing! I use ActiveCampaign to send you emails & texts, if you have seen my optin pages for events, those are all built in ClickFunnels, and this page you are viewing for your membership is also built on ClickFunnels.
💰Sends Mass Emails
💰Landing Pages
💰Membership Sites
💰Sends Mass Texts
❌NOTICE: I do find ActiveCampaign to be WAY EASIER when it comes to email & text marketing! I use ActiveCampaign to send you emails & texts, if you have seen my optin pages for events, those are all built in ClickFunnels, and this page you are viewing for your membership is also built on ClickFunnels.
YunaPro Software: Grows & Manages Your Facebook Group & Personal Profile: First, the YunaPRO software scours Facebook groups, content, follower lists, and even the Facebook algorithm to find your ideal targeted leads. I use YunaPro to both grow & manage my Facebook Group & Personal Profile. YunaPRO delivers paying clients directly to your online business. Zero ads, less content creation, no chasing leads in messenger.
💰Comments & DMs for you
💰Grows Your Group
💰Very Easy To Use
Group Collector: Collects & Adds New Group Members To Email Software
Group Collector allows you to get new Facebook group member information and convert them to leads in your email marketing software. You do NOT NEED BOTH YunaPro & Group Collector - choose between them. Group Collector does NOT grow & help you manage your group like YunaPro does, it just saves the data.
💰Saves FB Group Member Info
💰Adds To You Email List
💰Very Inexpensive
GroupKit: Collects & Adds New Group Members To Email Software
GroupKit is MY PREFERED Option to collect new Facebook group member information and convert them to leads in your email marketing software. You do NOT NEED BOTH YunaPro & Group Collector & GroupKit - choose between them.
💰Saves FB Group Member Info
💰Adds To You Email List
💰Very Inexpensive
Step 3: Behind The Scenes - Building Your 7-Figure Facebook Group, LIVE DEMO
Live DEMO: "The 22 Secret Settings" Behind The Scenes Buildout of an Optimized & Monetized Facebook Group
Think of your Optimized & Monetized Community as a gathering place for all your leads. Weather you are networking or running ads to your community to grow it, this is the way you build trust as a expert & make your sales cycle speed up.
How Yana Felt About The Live Buildout! Great work Yana!
In this clip Yana shares how she feels about being inside the Inner Circle & what it has done for her business! If you are a CLUB114 Member & want to elevate your experience feel free to book a call with Shelly below & let's discover together what the Inner Circle can do for your business.
Step 4 Overview: Traffic & Sales
The problem most businesses have is lead flow. I need you to become a master at getting leads. To do this I recommend you choose one of our Traffic Partners & go ALL IN on becoming an expert at lead generation. Choose your Traffic Partner, put blinders on, hit a million in sales, and then you can replicate it on other platforms.
Your Traffic Partners:
🔥 LinkedIn: Donald Stojack & Anthony Simone
🔥 YouTube: Dave Espino
🔥 Facebook: Brent Doss
🔥 AI: YunaPro
🔥 Sales Funnels: Abi & Puja Misra
Diluting your efforts will dilute your success. So choose one, focus & hit your goal of 1 million in sales. Ignore the pressure to be everywhere. Just be somewhere - really well at first!
Step 4: Traffic & Sales Masterclass
Traffic & Sales Masterclass:
Delivered LIVE on April 3rd, 2024 at our SCALE Event - outlining our million dollar Facebook "Join Us" Ad
The Image
The Copy
The FULL Ad Strategy
...just follow my lead here!
The Image
The Copy
The FULL Ad Strategy
The "JOIN US AD - Shelly's Million-Dollar Facebook Ad:
Use this cheat sheet to make make your "Join Us" Ad! ....this very ad is used everyday to bring me leads while I sleep...and had produced now $937k in sales!....average lead cost of $3-$5 :) !!
Step 4: Connect With Your Traffic Partners
Join Jonathan Clark from Instant Edge Weekly on Office Hours To Review Your Facebook Ads!
Scroll Up to Access Office Hours On Monday's
Connect with YourAI Software Traffic Partner
(get leads from FB)
Connect with YourYouTube Traffic Partner
(get leads from YT)
Connect with YourLinkedIn Traffic Partner
get leads from LI)
Connect with YourSales Funnels Traffic Partner
(build your sales funnels)
Step 4: Behind The Scenes, LIVE DEMOS -
Behind The Scenes LIVE DEMO The 5 Question The Million Dollar Sales Script Training
This is a live walkthrough of the EXACT 5 Questions I ask on every sales call! Thank you Michelle Spexarth for being our ROLE PLAY volunteer!
🔥 Offer Calculator
🔥 Rejection Exercise
🔥 Wake Up Strong: Morning Routine
🔥 The Million Dollar Sales Script FULL TRAINING
Step 5 Overview: Scaling Your Success
Step five is all about mastery, there are nuances that come that you will want to refine, hone in & perfect. This stage is al about resisting the details of each step & continually perfecting your new skills of Continuity, Community & Traffic.
To Move Into Mastery:
🔥 Achieve All 4 Awards At Each Level
🔥 Make Your First $10k From Your Membership
🔥 Attend ALL Behind The Scenes Demos (Inner Circle Only)
🔥 Sign Up For Your First 'Million-Dollar Think Tank'
🔥 Book A "Mastery Call" with Shelly Directly
Now that you see that you can start exactly where you are, realize that every problem you face has a solution. Come with the mindset that "Everything Has A Solution. "You Got This!"
Behind The Scenes LIVE DEMO The 5 Question The Million Dollar Sales Script Training
This is a live walkthrough of the EXACT 5 Questions I ask on every sales call! Thank you Michelle Spexarth for being our ROLE PLAY volunteer!
🔥 Offer Calculator
🔥 Rejection Exercise
🔥 Wake Up Strong: Morning Routine
🔥 The Million Dollar Sales Script FULL TRAINING
BONUS CONTENT
Did you miss our Castle Mastermind Events? In October of 2019 as well as May of 2022 business owners from 8 countries flew & took the stage...you can save thousands and get access to their presentations inside. Learn to write a book, become a keynote speaker...and much much more.
Our Secret Facebook Group Settings that helped us optimize & monetize a Facebook Group. These settings were the beginnings of our first 1/2 Million online
My Tool To Grow Your Facebook Group, To Network in Other Facebook Groups, To Save Group Entry Questions, to Comment & DM Automagically...and To Track All Group Members in A Sales Pipeline
CLUB114 Best Selling Books
(Tap Photo To View Our Book Launches & Get A Book)
29 Business Owners sharing the story of that ONE connection that elevated their life & business
Released at Crom Castle in 2022. 26 business owners share 'The Big Gamble' they took on themselves & how it turned out.
A Mrs. Claus Story - 9 years of heart-wrenching Magic bringing our 'Grand Surprise' to hearts that hurt. It began in our kitchen, and now we have Santa's stashed in 6 countries!
CLUB114 Guide Library
(Tap Photo To Access Training)
I believe every business should have a global/residual vertical...consider this.
Here is a checklist to help you Connect, Captivate, and Convert Strangers to Clients
How to set your high-ticket price justify a price increase
Top mistakes business owners make when networking - that stops deal flow
My 7 Tricks To Serve A Global Market
Official Charity - "Operation Christmas Magic
(Tap Photo to help us Spread The MAGIC)
Come get involved. Tap to join our event help Santa & I bring the Magic of Christmas to more people!...You could even host an event in to your hometown
Grab a tissue! See the Magic happen right in front of your eyes!...Careful now, once you see this, you will be hooked for life!
Join Mrs. Claus Academy! Learn from us here at the North Pole how you can bring Operation Christmas Magic to your hometown!
CLUB114
Learn to Market Online, Create New Global Connections, Generate Leads, & Effectively & Consistently Scale Your Business.
Want to take Shelly’s tested & proven marketing principles and use them in a cutting edge way to grow your business online? Inside the CLUB114 membership, you’ll get a behind-the-scenes peek at what is working inside our company as we grow our business to our next Million all online. Each month, you will receive a monthly CLUB114 Newsletter and access to a monthly Behind The Scenes CLUB114 Membership Portal, where you can access “The Momentum Project,” the “22 Secret Settings That Generated Our First $400k,” “The Castle Vault Series,” & get a monthly Pass to our Global “SCALE MASTERMIND Events.”
THE ENE INNER CIRCLE
Be An Executive Trainer for ENE, Join Hot Seat Calls, Participate in The Million-Dollar Think Tank, & Connect with Qualified, Like-Minded Entrepreneurs As You Scale Your Business.
This TOP - Level Executive Networking Membership is for our Members who want to both Network as presenters from our global stage & Mastermind with high-level leaders. Inner Circle members are well connected business owners committed to doing in excess of $10 Million in deals together annually, they are the “who’s who” community of Executive Networking Events. They get everything listed. As an Inner Circle Member you’ll receive everything inside CLUB114. They are featured speakers to our global audience, the participate in our “Million-Dollar Think Tank,” creating new million-dollar vertices for each other. They serve one another inside our executive “Hot Seats” & attend our “SCALE Events” as leaders inside ENE.
Build Optimize, & Monetize Your Social Following So That You're Growing Your Email & Phone Lists While You Sleep!
You’ve already learned the principles to serve your clients & now you are ready to Accelerate your success. Inside Accelerate you will learn how to be a producer online & exponentially grow your own following. You will learn to lead your own tribe of ideal clients, growing your social following, your email list & your phone list while you sleep. You will learn how to generate leads on demand, you will learn to nurture, monetize & optimize your own social following. You will get access to the skills, scripts, templates & join weekly coaching calls with Shelly & her suite of coaches to make you a sales machine. Accelerators get full access to Inner Circle Executive Membership as well as everything listed inside CLUB114!